YouTube Music Site Vevo Is Live

Posted On 12/08/2009 07:44:00 PM by Jered Schneider |


YouTube's new music video website Vevo has just gone live. U2 Frontman Bono and CEO Eric Schmidt made the announcement tonight at a debut party in New York City. Here are the details according to Mashable:
- On stage, Google CEO Eric Schmidt stated that Bono suggested the meeting started VEVO.
- 85% of all music videos will go through VEVO, with the rest going on YouTube.
- VEVO will manage all ad sales
- The music video site is focusing on getting rid of duplicate videos. If you have ever browsed YouTube, you’ll find that many music videos do, in fact, have duplicates.
- VEVO will not launch with HD. That will come out next year.
- Now this is awesome: VEVO includes synchronized and integrated lyrics
- The YouTube and Universal joint venture will be premiering new videos from 50 Cent, Mary J Blige, and Mariah Carey tonight. They are all exclusives.
- You won’t have to watch a preroll every time you watch a VEVO video. It will serve ads based on aggregate usage.
- VEVO will come up any time you search for artists on YouTube
- VEVO’s launch sponsors includes AT&T, McDonald’s, Nikon, Mastercard, Dove, Colgate, Axe, and Infinit.
- Aol and CBS are joining the VEVO music network. This means that users coming through their websites will get VEVO.

Check back here for updates on Youtube's newest addition.

Jered is the senior editor of The Everythingist. 
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